Are You a Marketer On THE Run?

by Chris Brown on Thursday, March 22, 2007

Making time for building relationships. Taking time to let ideas percolate. Images to evolve.

A recent post by Vando at the Jason Recliner, an Australian blog that focuses on advertising and marketing reminded me about it. Vando, a self-described MOTHER, (Marketer On THE Run) lamants the rush, rush, rush of providing services without the balance of “slow time” to create, develop, mull, think things over, develop the full flavor and create long lasting relationships.

I too worked the client side. And now work on the agency side. And I agree with a lot of what he discusses in this post.

The long lunch with a purpose… the ability to make prioritizing decisions on the fly… and the insight to say “No!” to all those little things that need to be done, so that you carve out time to say “Yes!” to the strategic thinking, the percolating of ideas and inspiration of creativity.

I like Vando’s blog — he’s got a different way of looking at things. Although we both speak the same language, I find myself having to decipher the phrases and strain to understand his take on the numerous TV commercials. Vando, thanks for making my brain stretch so early this morning to encompass a new way of thinking. Hopefully it will contribute to my “ability” to make the smart decisions on the run and carve out time to do the important work of “thinking about stuff.”

My only question: Who is Sydney Rail? (or should I say What is Syndey Rail??)

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{ 3 comments… read them below or add one }

~Jim Tobin Monday, March 26, 2007 at 2:05 pm

It’s too easy on both the agency and the client side to get task oriented. You even have to schedule the task of doing some meaningful thinking. It’s ironic, particularly when I find that most of the answers in marketing are found when you pull your head out of the tactics and consider the strategy.

~Jim Tobin

Chris Brown Monday, March 26, 2007 at 4:58 pm

Isn’t that so true!!

I get caught up in doing projects and find it so much better to take some time to build client relationships, talk about goals and strategy once in a while.

Even when you have the strategy right in front of you, it’s hard not to get buried in the tactics.

Thanks for your comment!

Vando Tuesday, March 27, 2007 at 4:52 am

Hey Chris, thanks for dropping by the Recliner and having a browse. I’ve discovered a new blog in the process as well.

Right now I’m a blogging on the run - working down in Melbourne for the week - so there’s not a lot happening on that front for the time being.

One interesting thing that a creative guy mentioned to me once was how he finds his inspiration when immersed in water…either in the bath or under the shower.
At the very least, there’s no emails or phone calls coming at you, so it’s probably as good a time as any to get some creative thinking under the belt!


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