Using Word of Mouth in Your Marketing

by Chris Brown on Wednesday, March 21, 2007

Word of Mouth (WOM) is probably the oldest and the most effective way to build awareness of your product and service.

However I’ve found that using it in your marketing program can be quite elusive.

For those who are learning about WOM, here are 2 interesting posts that can help:

  • Spike Jones Brains on Fire via Dimano Marketing: Word of Mouth Marketing Ideas. Some Worth. Some Worthless.

    Here’s an excerpt of the worthy: 1. If you train your sales force in the ways of evangelism, they become better recruiters.WORTHY, but not exactly a “go home and implement” tool. 2. Make it easy for people to find you and tell people about you.WORTHY 3. Create a market advisory council.WORTHY 9. Create experiences around your products and services. WORTHY 23. Create a VIP customer pool and use it. WORTHY 28. Let your customers create — provide ways to make it easy for consumers to customize and show off their creativity. WORTHY

  • Ron McDaniel of Buzzoodle‘s 57 day challenge via The Instigator Blog: Join the Buzz Challenge.

    Here’s an excerpt: Email an Old Friend or Acquaintance Contact a Stale Connection Email Extended Family Call Someone You Have Never Talked To Congratulations Call or Note Send a Surprise Letter Any Day Card Mail a News Clipping Social Networking Online Directory

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{ 1 comment… read it below or add one }

Spike Jones Wednesday, March 21, 2007 at 1:31 pm

Thanks for the sweet love, Chris!

Word of mouth marketing is a rising star these days. And while it’s still in its infancy, it’s important to realize the difference between transparent, honest word of mouth marketing and shill, underhanded, intrusive tactics.

Keep up the great work!

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