Marketing Your Home Based Business On Line With a Video on YouTube

by Chris Brown on Sunday, November 14, 2010

Last Friday I talked with Tim Woods about the business he started about 6 months ago to help home based businesses sell their products online.

So far, most of his marketing has been “Word of Mouth”, and he attended my networking seminar to learn how to leverage his individual contacts by improving his networking skills with a 30 second commercial, using social media tools and with the action steps I recommended.

During the Entrepreneurship Extravaganza, I captured a little bit of our conversation on video and wanted to show you how — in just a few minutes — you can put your business “commercial” on line and have a link to help expand your word of mouth efforts.

Obviously this was a “quick, down-and-dirty” video! It was filmed in the hallway, edited on Windows Movie Maker to add titles(free Microsoft software available on every PC) and I used Paint (another free installed software that every PC has) to create a still photo screen capture of his website to clarify the web address.

By posting it on YouTube (also free) Tim now has a URL that he can pop into Facebook, Twitter, and Linked In.  He can embed it into his website if he wants to or link to it when he leaves comments on someone’s blog.  He could link it to a Microsoft tag for smart phones. 

You see how having a video — even a quick, down and dirty video — allows your business to have a face and become “real”?

As Tim’s business evolves and grows, the videos he produces can be more elaborate and professional, but the point is to get started now and improve.

Do you have your 30 second elevator speech on YouTube yet for your business? Try it. You can always mark it unlisted if you want to only use it at certain times.

Related Posts with Thumbnails

{ 1 trackback }

Tweets that mention Marketing Your Home Based Business On Line With a Video on YouTube | Branding and Marketing --
Monday, November 15, 2010 at 8:37 am

{ 2 comments… read them below or add one }

Kip Marlow Tuesday, November 16, 2010 at 6:41 am

Another good post. Thanks for the video idea. I video entrepreneurs with success stories, but not much about The Entrepreneurs Club of America. Will do one soon with me in the video.

Scott Tuesday, November 16, 2010 at 7:47 am

I agree with using YouTube as tool to market your business. There is a reason that Google has YouTube under its wing. YouTube videos are often ranked higher on the Google pages than other organic entries. Lots of people are visual and a good YouTube message can get lots of hits and go viral.

Leave a Comment

Previous post:

Next post: