Rebranding Archives - Page 2 of 13 - Branding and Marketing

Pantoneâ€™s 2016 Color of the Year

As a marketing professional, I like to follow trends and color is certainly important in marketing. So I subscribe to Pantoneâ€™s email and look forward to learning about their new color announcement each year. This past week the 2016 color

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What Does Your Meta Description Say About Your Company?

If you are a marketing professional in charge of the branding and marketing messages for your company, youâ€™re probably acutely aware what your meta description says about your company. You probably argued various versions with the “powers that be” and

Alphabet becomes Googleâ€™s Holding Company

Google is going thru a branding and rebranding of sorts with the formation of a new holding company called Alphabet. Read all about it at ABC.xyc Interesting name and logo, right? We liked the name Alphabet because it means a

The Secret of Creating a Great Brand Name

Although this was written forÂ creating a strong brand name for a new drug, the premise is true for any new great brand name: A great drug name needs to be memorable. It needs to be easy to say. It

Reebok Re-Brands Itself with the Fitness Sport

Itâ€™s been said that it is much harder to rebrand and change the positioning in someoneâ€™s mind, than it is to start from scratch with a new brand. Itâ€™s expensive to say the least. All the packaging, product and collaterial.