Marketing - General Archives - Branding and Marketing

First Comes Marketing Strategy

So often I’ll get a request from a company representative for a price on execution of a piece of marketing. A Facebook page. A website. Maybe a PDF brochure or a prospecting email. All of these items are fine on

How Many Interviews Does it Take to Make a Decision?

I recently read that Ikea will be doing market research with their customers. They want to get some ideas for new product development. No big surprise there. What did surprise me was HOW MANY they were going to do. Not

Shifting Demographics May Mean More Intense Marketing to a Shifting Group of Key Individuals

Marketers know that a change in a household can signal a great marketing opportunity. The beginning of school. Moving to college. Buying a home. Getting married. Having that first child. Shifting demographics can make make you need to re-evaluate your

Reap the Benefits from Direct Marketing

Are you’re considering the idea of direct marketing to reach the right customers? While direct mail marketing is considered a traditional type of marketing, direct marketing doesn’t have to be the post office mail distribution. Direct Marketing provide benefits because

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