Creating persuasive messages and distributing them in targeted media that your audience and market will respond to everything in marketing. If you are targeting a business to business customer, you are likely crafting a message for one of three generations.
The 4 P’s vs the 4 M’s of Marketing
In the early marketing courses in college, they teach the 4 P’s of marketing: Product, Price, Place, and Promotion. I believe that the 4 M’s in marketing plan are a better place to focus. Market - who your target customer
Preparing Your 2016 Marketing Plan
Have you been keeping up with your 2015 marketing program? Perhaps your plan called for posting weekly in social media for your company and sending out a press release quarterly. Are you on track with the plan… or did it
Book Review: Star Brands
Carolina Rogoll’s new book, Star Brands: A Brand Manager’s Guide to Build, Manage & Market Brands is a great resource for anyone seeking structured guidance on creating a brand plan. Rogoll presents a five-step practical guide on taking a business
Want a Quick Way to Learn the Demographics of a Zip Code?
For income, age, lifestyle and population density of any particular area, Zip Tapestry, a handy website tool, allows you to just type in a zip code and have quick demographic info at your finger tips. Could be great if you’re