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Researching Household Income for Your Marketing Plan?

Having a tool that allows you to modify the settings can be really helpful. That’s why I like this interactive map that is driven from data from the US census. If you are including average household income in your marketing

Chris Brown Friday, August 29, 2014Friday, August 29, 2014 Marketing, marketing plan, Sales, strategy Read more

How do You Go About Branding and Marketing a City, County or State?

How important is it that people know about your city, county or state? Test yourself on your ability to name the 50 states here. I think you’ll agree that the scores make it apparent which ones invest in branding and

Chris Brown Monday, August 25, 2014Monday, August 25, 2014 Brand, Branding, Marketing, strategy Read more

If you only had $5000 to Spend on Marketing, What would You Do?

I was recently asked by a small business owner, “If I only have $5000 to spend on marketing… What would you do for my business?” Generally, its best to begin with a plan rather than jump in on a tactic.

Chris Brown Wednesday, May 14, 2014 Marketing, strategy, tactics Read more

Keeping Your Marketing Efforts Secure

We all want to keep our marketing efforts secure. By now, you’ve probably heard about HeartBleed, the security loophole that is very serious for many many websites. Time to change your password on your accounts for these websites and more:

Chris Brown Monday, April 14, 2014Saturday, April 19, 2014 Marketing, strategy Read more

Online Marketing Guide Helps with Branding

Trying to build your brand? Should you focus on Twitter or Facebook? A quick glance at this chart (green means go) you’ll know what to do. The guide indicates which social media program is best to use to help you

Chris Brown Friday, March 28, 2014Friday, March 28, 2014 Branding, social media marketing, strategy, tactics Read more
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