In the world of business, marketing yourself is very important. And we all are guilty of judging a book by the cover. This is especially true in sales, where you are calling on customers and meeting people in networking situations.
Hunting for the Silver Bullet
All I need is a logo and a website. I heard that the other day from a business owner who wants to market a consumer product. It’s really not one single thing. Maybe it seems like that. But if you
Branding and Marketing Plans for 2015 with a Sales Focus
I’ve often posted New Year branding and marketing plans, predictions, resolutions or lists: 2014, 2013, 2012, 2011, 2010, 2009, 2008, 2007 - guess I’ve been blogging for a while. But I’m going to try something different for the 2015 post.
Researching Household Income for Your Marketing Plan?
Having a tool that allows you to modify the settings can be really helpful. That’s why I like this interactive map that is driven from data from the US census. If you are including average household income in your marketing
Are You Afraid of the Color RED in Branding?
Do you consider Red a BAD color for branding? I always have. You know. All those negative connotations: in the red bleeding red red line something seeing red “Retailers aren’t afraid of the color red in branding.” I heard this