All I need is a logo and a website.
I heard that the other day from a business owner who wants to market a consumer product.
It’s really not one single thing.
Maybe it seems like that. But if you want to find the silver bullet to market a consumer product, you’ll be looking for a needle in a haystack. And you won’t find that ONE THING. Because it’s not one thing.
There’s channels of distribution and each stop along the way needs something else, other marketing tools, to help keep the product moving along to the next stop.
Yes, a website helps. And a logo. But that’s just a small part. Only a beginning.
The “yellow brick road” has to have some bricks in it to help them lead the way. It’s not a matter of “build it and they will come.” Most of us are overwhelmed with offers of products, information and services. Trying to find what we really need to solve our problems and improve our lives, well, it’s like looking for the needle in a haystack.
Just throwing your product out there with a logo and a website won’t do it. And you can’t blame the website and or logo from not bringing in the orders.
Market a Consumer Product
There is no one thing that is the answer when it comes to marketing. It’s many things. Over time. Many tools in marketing work together to keep the pipeline full. Repetition. Consistency. And following a step-by-step progression.
What do you really need to launch a new product or a new brand? Businesses with new products often only have a very limited amount of money to spend on marketing. You’ve got to make the right choices, but don’t get hung up on a couple of tools and tactics. Marketing is a process.
And there is no silver bullet. It’s all your marketing tools pulling together, over time, to help lead and direct your product through the channel of distribution.
One thought on “Hunting for the Silver Bullet”
Too true. Getting a consumer product to market is the hardest thing. Creating a brand and packaging design are all very good but unless a distribution channel is already established you need to get out there and tell the world your product exists in every media your budget allows.
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