Viral Marketing — Appealing to the Target Market

Who do you think is a key target market for the product “I Can’t Believe It’s Not Butter”?? — Probably women of a certain age group who love to send links & hoot over silly Internet stuff?

Well, if so, the makers of I Can’t Believe It’s Not Butter hit a home run with their Kitchen of Love and Fabio Phone … You simply enter in a few select things about someone: name, industry, state they live in, hobbies and phone number… and Fabio calls them with a “personalized” message. It’s a hoot.

Reminds me of the Brawny University I blogged about a few months ago.

The rest of the refrigerator is included in this whole thing — vegie tales for grownups. This is a great example of viral marketing. It’s the type of thing that is just too funny and begs to be shared with a friend.

New Rules for Business Branding and Marketing with PR on the Internet

Public Relations professionals know that the whole world of PR has had a dramatic shift to the internet in recent years. To brand and market a business, a PR home run is not necessarily getting the big story published in the newspaper/magazine anymore. More important is getting the story picked up all over the internet so that it can result in geometric results and link back to the website for long-lasting SEO (you can get more information about how to achieve this here on Lapshock - it can give you tips about things like SEO and improved branded search). Getting the most out of your SEO is very important for businesses and companies to become more visible and bring in potential clients. You can find SEO for every type of business, from a bail bonds seo guide to a skincare review seo guide, there is more opportunity to be seen and heard now with internet advertising.

Business marketing and search engine optimization are greatly increased when the story gets picked up in print — not so much because of the actual printed story — but because of the large on line circulation and page rank of most daily newspapers and industry publications.

David Meerman Scott of Webinknow (That’s Web Ink Now, not Web In Know - but I love the double entendre!) really does a great job of explaining the new rules of PR in his book called, what else, “The New Rules of PR”. You can download the early edition of The New Rules of PR as a complimentary copy as a PDF or buy the paperback “New Rules of PR” from Amazon of the updated version.

David referenced a great YouTube commercial by PRWEB.COM disguised as a how to video. This one is a must view!

Thanks David for the bringing it to my attention.’s Solar Toaster press release video really succinctly tells the new e-release story! Thanks HRMarketer for the original reference to the video. I love the clean graphics and simple story. Great use of Viral Video too! It’s one of the many ways to utilize personalized video marketing for your business.