Image is creative commons ryb-color-wheel-labeled by Leopard Print, on FlickrWhen launching a new product, service or business, creating a brand to present to your potential customers helps you organize your marketing effort, develop a stronger positioning, and an easier sale.

There are many steps to creating a brand — defining the market, understanding how they think, applying the features of your product to the demographic to position it, brainstorm names, develop an identity and more!  Just to name a few.

When creating an identity, please don’t forget to consider color. 

Subtle shades and tones can communicate completely different things.  Blood red compared to orange brown red or fire engine red makes a completely different statement in toy design and development for example.

The basic color wheel or rainbow has many feelings associated with the colors that should be considered when marketing a brand.

Here are a few links that can help guide you with basic color choices:

What brands or causes come to mind when you think of a color? 

  • Blue
  • Green
  • Red
  • Pink
  • Orange
  • Yellow
  • Purple

These are the ones that popped into my mind as I’m writing. I’m curious what pops into your mind about the colors.  Please leave your answers in the comments area below.  I’m curious to see what you think.

Blue: IBM
Green: St. Patrick’s Day
Red: Red Cross
Pink: Breast Cancer
Orange: Tony the Tiger (why would I think of that?!)
Yellow: Raison Bran (Maybe I’m hungry because it’s before breakfast?)
Purple: Relay for Life (Maybe I’ve done too many fundraisers this year!)

Feeling Blue? Seeing Red? Color Studies for Logos

2 thoughts on “Feeling Blue? Seeing Red? Color Studies for Logos

  • Tuesday, September 27, 2011 at 12:09 pm

    We have worked with companies who have tested our colors as part of logo testing research. The answers and data they get are often surprising, but the feedback helps to create a logo that resonates well with the target market.

  • Thursday, September 29, 2011 at 5:31 pm

    I have just started a personal brand, and this blog entry really helped me. I am getting into event planning after graduating in the fall, and I know that I will want to have business cards that relay the message that I am creative yet serious about getting into career path. Your blog entry made me think back to my interior design classes in where I learned the importance of color and how to use it to my benefit and how to avoid the colors that will hinder my performance. Thanks!

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