The first five seconds rule has become the name of the game in advertising. Especially when people are watching videos and can skip the ad after 5 seconds.
Too often I turn off the sound if it’s annoying or wait impatiently for the five seconds to tick by… can’t click “Skip This Ad” quickly enough!
But this one had me laughing out loud and watching the whole thing. There’s something about a train wreck. And seeing if anyone moves or blinks.
Does anyone remember when the world switched from the 120 second and 60 second commercials to the 30 second? (I think it was back in the 80’s and coincided with the growth of cable.) Or when it was new to see a 15 second commercial, which started out as a 30 second, cut it two like an installment / to be continued / type of approach? (the 90’s!) Who knew it would come to only have a few short seconds!
First Five Seconds for Impact
The bigger question is does it work!?Will it help with name brand recognition? Top of mind awareness? Will Geiko sell more insurance? My guess is yes.
Packaging your product has to do it in less than a second.
Sales are made every day in a second walking down the aisle in a grocery store or scrolling through a website?
It’s true on the business-to-business side of the equation too. How quickly does a Trade Show Booth Display have to make an impact? Haven’t you ever walked a show with your head swiveling from side to side deciding which booth you’ll approach to learn more?