I enjoyed this infographic but kept wondering, where is Facebook as a brand in all this? Aren’t they considered one of the top brands by now?
Maybe the author of this infographic, sociagility just considers Facebook a medium instead of a brand? See the infographic at their website.
I’m also surprised that Blackberry is considered number 5.
Your thoughts?
Hi there. Glad you enjoyed it.
As the author of the infographic, I can explain very easily why Facebook (or any other brand) isn’t included. It’s simply because – as per the methodology description – we didn’t choose the top 50, but relied on existing (and well regarded) rankings of the world’s most valuable brands, from Interbrand and Millward Brown.
Niall Cook, Co-founder, Sociagility
Niall:
Thank you for the explanation. That makes sense. I guess I was more surprised that Facebook isn’t a most valuable brand yet.
Thanks again!
Chris