Gender Makes a Difference in Mobile Ad Marketing

Smart PhonesA recent report on mobile ad marketing published on the BizReport site concludes that men like ads in the mobile format more than women do.

Why do you suppose that is?

And isn’t this a problem when women control the majority of the consumer spending — as much as 80%?

Do you agree with their conclusion or do you think that most of the mobile ads being distributed right now are targeting young men instead of women?

I’d be interested to hear your take on it.

Smart phones have taken over desktop sales, but brands are lagging behind when it comes to optimizing their websites, blogs and email marketing for mobile.

Recent articles in eMarketer , B2C, and SocialAxcess all point to the reasons why we (as marketers) need to be flexible and reach out to the consumers where they are — on their smartphones.

So how can a small business accomplish ecommerce without spending a small fortune?

Suggestions for marketers to keep up:

* Focus your efforts on iPhone and Droid phones, don’t worry about Blackberry and others. 

*Create a simple web page without a lot of downloadable graphics that can easily be seen, read and navigated on a smart phone.

Let me know your thoughts — both on the gender issue and on how to keep up with your company’s mobile marketing efforts — by leaving a comment below.

Creative Commons License photo credit: MJ/TR (´・ω・)

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