With the internet, it seems like branding has changed so much. Or has it? I believe most of the questions that need to be answered remain the same.
Whether you’re starting from the simple, basic questions of “How do you brand yourself?” that begins by how you describe yourself to others: past, future or present…
To the more complicated strategic branding with 125 factors of consideration for creating an irresistible company brand…
There are as many ways to brand as there are brands.
However you do it, I think it should be consistent, memorable and reflect the core values of your product or service.
Even if you are going the short, sweet positioning statement or considering and defining all 125 factors, I think understanding your core brand before trying to communicate it makes branding much more effective.
What is your core brand values? How has knowing those values influenced your branding communications? Let me know by leaving a comment below.
3 thoughts on “Is Your Branding in 2011 Simple or Complicated?”
I totally agree with what you said about keeping your branding consistent throughout your communications. I work at a marketing agency, and we get so many companies coming to us who have multiple brands and messages which are all over the place. I handle most of our branding and work really hard to keep it all consistent throughout our marketing materials, website and social media sites. After all if you’re not sure what your brand is how can you possible hope to communicate it to others?
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