Do you think tags and QR codes are going to be the next marketing staple in the group of tactics? Or is this just a new technology fad that is talked about and fades?
In the past year, I’ve heard a lot of talk about it, but still haven’t seen the ground swell of people actually using them.
Maybe when more people really to start download the QR reader apps for their smart phones.
QR is short for Quick Response.
Have you downloaded the QR reader or Tag reader app for your smart phone? Have you used it? Are you using QR codes or tags?
6 thoughts on “QR Readers and Tags - the Next Marketing Fad?”
I think QR codes are much like Google Wave is - a really cool idea, but only the really nerdy people will take the time to use it. I definitely have a QR scanner app on my phone :) It’s a cool idea, but I think there’s much more room for creativity. For example, I plan to create my own code to have printed on my business cards. Instead of scanning the code and it loading a generic home page, it could take you to a page that says something more specific to the experience connected to obtaining that particular QR code, like “It was a pleasure meeting you today, thanks for taking my business card…
Roy — Great idea. And maybe follow me on Twitter/Facebook or what ever it is you want them to do to stay in contact. Link on LinkedIn. Seems like capturing the next step is a good idea!
Thanks for commenting!
From a package designer’s point of view, QR codes are going to be a great thing.
The detailed information clogging the limited area on a package can be continued online via QR codes. Thus freeing packaging to focus on a brand’s shelf impression.
Are your refering to the made in, upc, dimensions, weight, recycle symbols, part number and all the “mouse type” items?
It is amazing to see how QR codes have taken off in the last month. I am notcing them all over the place now.
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