Keep a “Fresh Face” on your Branding

Keep Your Brand FreshWhat role does your logo play in branding your business? I believe the logo, icon and colors provide the face of your business.

  • Is your typeface fresh or stale?
  • Are the colors strong or soft?
  • Does your brand logo include an icon symbol, or is it just type, initials or words?
A logo needs to be recognizable. Familiar. The logo is a key element to your branding. If it was worn on a pin badge, which is a good way to commemorate events, would the viewers identify the branding? How many times have you heard (or said) “It’s hard for me to remember a name, but I never forget a face!” That’s what branding does for your business — it gives you the face.

Does your logo need a new hairstyle to freshen it up? News to trim the sideburns and add new glasses frames? What about update the colors? It’s difficult to look at your own logo without having pre-judged it.

As a business owner myself, I know the importance of strong branding to sales results. Branding reinforces every marketing effort to give your business a bigger sales impact.
How can you harness the power of consistent branding in your business to support your sales & marketing? These 3 branding rules may help:

1. Be consistent with your colors in all your marketing materials — but update when necessary. Think about the burnt orange of the 70’s — it’s almost back in style again!
2. Always use your logo and icon to visually brand your business — people remember the image longer than the words.
3. Focus on your core marketing message in every communication — stay focused!

Read more about this:
Color in branding
Visual Branding
Marketing Messages

Author: Chris Brown

Business owner operating a marketing consulting firm. Online Publisher. Keynote Speaker.

4 thoughts on “Keep a “Fresh Face” on your Branding”

  1. When is it appropriate or best to use your face as a brand image?

    I’ve also heard (somewhere) that “icons” were “in” as logo styles or types. What have you heard on that (if anything)?

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