Marketing and Branding Your Products in Pinterest

As Facebook launches their IPO after reaching more than 845 million users, I’ve been wondering what’s next. 

In the last month, Pinterest has been part of of my marketing discussions with other online publishers and marketing cohorts.  Is this the next BIG thing?

Like YouTube, Facebook and most of the social media applications, you’re not supposed to blantly promote your products.  However, Pinterest has a growing momentum and I’ve noticed that many small businesses are using it to showcase their products.

For those with a visual product, Pinterest could be a strong viral sharing tool.

If you haven’t used it before, Pinterest works like an online corkboard where you can “pin” photos and ideas onto different boards.  You can’t start an account without getting an invitation.

Have you considered using Pinterest to build awareness your product’s benefits?  Please leave a comment below.

Author: Chris Brown

Business owner operating a marketing consulting firm. Online Publisher. Keynote Speaker.

2 thoughts on “Marketing and Branding Your Products in Pinterest”

  1. Cyndi:
    I imagine that your business could really benefit from pinterest.

    I’ve only started my account, so there may be a better or faster way, but downloading the “pin it” button onto the browser toolbar makes it pretty quick to add photos to your boards.

    Anyone else know a better way?

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