Mixing Strategy with Tactics

by Chris Brown on Monday, March 26, 2007

Jim Tobin at Life Is Marketing blog commented on my recent post about being a Marketer On THE Run (MOTHER):

It’s too easy on both the agency and the client side to get task oriented. You even have to schedule the task of doing some meaningful thinking. It’s ironic, particularly when I find that most of the answers in marketing are found when you pull your head out of the tactics and consider the strategy.

How true that is. Relationships. Strategy. Looking at the Forest, (not the trees.) Beginning with the end in mind (Stephen Covey.)

Good marketing is a marathon, not a sprint.

Thanks Jim.

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