Using Your Logo as a Marketing Tool

Why use a logo? I think it helps with recognition.

You’ve probably heard someone say, “I am not the best with names, but I never forget a face.” Well, to me the logo is a face of a business. At a glance, the logo helps the business become recognizable.

Here’s a few basic rules of thumb about logos:

  • Logos need to go through updating. Just like a person needs a haircut or a new look from time to time, if you don’t update your logo, your business will appear out dated.
  • Usually logos include stylized type and an icon to help give a clue about the industry, character of the company or a factor in its growth.
  • Specific colors help to strengthen the branding. If you change colors of your logo with every use, you weaken the ability for people to recognize it in an instant.

I recently read an interesting post by Jeff Marsh for “popular bloggers” (I wonder what they mean by that!!) about free logo design. I suppose they will design a logo for the blogger if they get a review. I’m not sure, I didn’t use their services, but I did like the way they described the assembling of a logo.

Author: Chris Brown

Business owner operating a marketing consulting firm. Online Publisher. Keynote Speaker.

3 thoughts on “Using Your Logo as a Marketing Tool”

  1. Great observations Chris!

    We’re updating our logo and redesigning our web site as well.

    What confuses me are logo updates that don’t even look like they share the same design language of the previous logo.

    Always good to read your insights.

    Keep creating,

  2. You are so correct about logos! My new business, as an independent distributor for the new nutritional juice beverage, MonaVie, has a business card that really impresses - the MonaVie logo is very attractive, slick and stylish. It says with a glance, what my business is all about. The logo alone opens the conversation. I’ve “branded” my car with metalic signs that do the same thing and it is bringing much activity to my business website.

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