Gathering and using testimonials for marketing your business can be challenging but I’ve found a video testimonial that is a really great example of how to do it right.
There are several things I really like about the way MMG (McLellan Marketing Group in Des Moines, Iowa) has used their clients testimonials this video.
Video Testimonial Best Practices:
- Fast lead in about the company, getting right to the “meat” of the video.
- Used a similar background, but slightly different for each client, so you could focus on what they say, not the background.
- Someone off camera cued them with questions. (How does working with MMG make your work easier? Did your experience with MMG match your expectations? How is MMG a value to your organization? What’s the biggest difference working with MMG over other marketing firms?)
- They had the client repeat or paraphrase the question “… What’s the one word I’d use to describe McLellan Marketing Group? Well, it’s two words actually…” Many of the answers reinforced their branding.
- The use of a character generator to type words over the bottom of the video to identify the person who is speaking. Adds credibility.
- While the client was talking, they edited the video to fade to a pan of the work that was done for that particular client, brochure, ad campaigns, annual reports, newsletters, folders, rack cards, etc. Now it’s a portfolio plus testimonials!
- It was posted on YouTube. Not only does posting on YouTube make it easy to search and find… it made it easy for me to embed and promote them as well. Isn’t YouTube the biggest TV station in the world and you can run your commercials for free? And the people who are looking for a service like yours can find you in a search? What’s not to like?
What am I missing? What else do you see that Drew and Mark did right on this video testimonial?