Branding Archives - Branding and Marketing

Will You Be Keeping Your Google Analytic Records After Friday?

Google Analytics: Since you are interested in marketing (I am assuming, since you a reading this article), you probably are aware of the GDPR privacy rules that go into effect on May 25, 2018. If you use Google Analytics, you’ll

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Evaluating a Logo with Your Graphic Designer

Are you working on your logo with your graphic designer? It doesn’t have to be a frustrating process. Many thoughts go into a logo treatment. Sometimes developing a logo may seem so simple, but once you start thinking about it,

What’s the Difference Between Branding and Marketing?

In talking with a business owner the other day, the question came up: “What’s the difference between branding and marketing?” In my opinion the two concepts are intertwined and dependent on each other. Branding and marketing are very connected. It’s

Developing a Logo for Your Business

There is a lot to consider when developing a logo for your business. What is the purpose of a logo? Thinking it through before getting someone to start designing is one of the keys to developing a logo that works

Portraying Advertising, Marketing as the Bad Guys

I just watched the 4 minute Chipotle animation that launches their new marketing strategy. It was just posted about 2 months ago and has 7 million views. After a week, it had 4 million views. It’s about business competitors trying

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