tactics Archives - Branding and Marketing

Market a Charitable Event with a Press Release

How to market a charitable event with a press release Many companies are involved in sponsoring programs that help to improve things - whether it is funding disease research, building housing or providing toys/services for others less fortunate. Are you

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Using Audio-Video to Share Your Message on Facebook & YouTube

As a marketing professional, if you’re not using audio-video to build your audience, share your message and communicate with your customers, you probably have considered it. There is a lot to learn as you work on building an audience and

What’s the Difference Between Branding and Marketing?

In talking with a business owner the other day, the question came up: “What’s the difference between branding and marketing?” In my opinion the two concepts are intertwined and dependent on each other. Branding and marketing are very connected. It’s

Why Content Marketing is So Important to Your 2017 Online Visibility

Everyone knows that content marketing is important. It seems everywhere I look there is lots of discussion about it. Content marketing provides a number of things to your company’s visibility on the internet. It helps to establish credibility to get noticed

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