tactics Archives - Page 2 of 25 - Branding and Marketing

Why Content Marketing is So Important to Your 2017 Online Visibility

Everyone knows that content marketing is important. It seems everywhere I look there is lots of discussion about it. Content marketing provides a number of things to your company’s visibility on the internet. It helps to establish credibility to get noticed

Digital favorites

Goodbye 2016 - Welcome 2017

Happy New Year to all. Today is my first day back into the office since the holidays and I’m getting organized. I’ve been reviewing my marketing action plans - not so much for my clients - but instead for my

Portraying Advertising, Marketing as the Bad Guys

I just watched the 4 minute Chipotle animation that launches their new marketing strategy. It was just posted about 2 months ago and has 7 million views. After a week, it had 4 million views. It’s about business competitors trying

First Comes Marketing Strategy

So often I’ll get a request from a company representative for a price on execution of a piece of marketing. A Facebook page. A website. Maybe a PDF brochure or a prospecting email. All of these items are fine on

Marketing and Branding can be a Thousand Little Things - But It Goes Beyond That!

Often when I talk about making a difference with your marketing, it’s focused on the BIG PICTURE. Going after the right target market. Finding a strong compelling message that repeatable and memorable. Using cost effective media that helps to influences