How to Market and Sustain Your Business When You’re Feeling Uncertain

by Chris Brown on Friday, September 19, 2008

With a crazy week of wild winds over the weekend and then bad news from the financial markets, many business owners may be feeling a bit uncertain… and even scared about moving forward with their entrepreneural efforts.  Today’s post is dedicated to getting centered again, moving forward and sustaining business.

I like to think of myself as a cautious optimist.  I definitely see the glass half full, but I’m debt adverse.  My parents always told me the keys to sustaining a business: Pay yourself first. Don’t spend more than you make. Reinvest the profits. But how do you keep the faith to move forward?
During uncertain times, I think it’s helpful get perspective.  Stay inspired. I find that often companies want to pull back and decide to cut their marketing budgets, just at the very moment they should be moving forward. 

Need to feel inspired?? Take a moment to watch this video.  Just a little more than 4 minutes, it was created during a young entrepreneurs conference by Barry Moltz, the author of “Bounce! Failure, Resiliency, and Confidence for Your Next Great Success.” I found it extremely inspirational.

Still feeling uncertain? Check out Barry’s Bounce book here.  His book is filled with life stories of business professionals who learned to Bounce! One of Barry’s lessons in getting over the failure and moving into the next phase:

  1. Drive where you want to go.
  2. Accept the results you get.
  3. Build the life you want.

Who can argue with that!!?

What do you think about cutting the marketing budget when things get uncertain?

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{ 2 comments… read them below or add one }

Ellen Weber Sunday, September 21, 2008 at 1:43 pm

Thanks for the great post, Chris. Love the # 1 point — drive where you want to go.

Wayne Gretzky said it this way: “I skate to where the puck is going to be, not to where it has been.”

Barry Moltz Sunday, September 28, 2008 at 6:04 pm

Thanks for the call out
Wayne Gretzky also said
“We miss 100% of the shots we do not take”

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