Strategy vs Tactics: Social Media Basics For Executives

Before you jump on the social media bandwagon, take a look at Tim Ho’s PowerPoint Social Media Basics For Executives. View more documents from Tim Ho.

My Key Marketing Take-Aways:

1) Strategy vs Tactics
2) Word of Mouth vs Advertising
3) Dead magazines (one way communications): page 12
4) Research implications page 15

What is your take-away from Social Media Basics For Executives?

Author: Chris Brown

Business owner operating a marketing consulting firm. Online Publisher. Keynote Speaker.

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