Using Drop Box Might Make Branding Easier

Ever get stuck with the wrong branding presentation on your USB or laptop? Or the older version of the logo?

I know many company’s when they come to marketing their business have several versions of the logo floating around on different computers. Sometimes making sure everyone has access to the final, final (I mean the last final!) one can be a challenge when you use it after several months have past. And having final access for key individuals isn’t important just the logo jpg, but all the branding and marketing elements, like the style guide, the final tag line, key photos, the marketing 30 second message and the final copy block for the bios.

Just saw a recent site with an explanation video from Lee LaFever of Commoncraft that might help the situation. DropBox account may be a solution.

This is how they describe it:

“Dropbox is the easiest way to store, sync, and, share files online. There’s no complicated interface to learn. Dropbox works seamlessly with your operating system and automatically makes sure your files are up-to-date. Available for Windows, Mac, and Linux.”

I’m going to try a couple of projects using it.

Has anyone else used it? Care to comment?
Did you like it?

6 thoughts on “Using Drop Box Might Make Branding Easier

  1. We’ve used it for three projects now and love it! It takes a little extra time up front to educate your client but it’s well worth it because everyone is on the same page. Also, their iPhone app makes life uber convenient. Best of luck.

  2. I use it all the time. In fact it saved me today. I worked on a mail merge project from home and out of habit, saved the document and the spreadsheet of addresses on dropbox. When I stopped by the office to give the letters to the office manager to mail, she noticed that the date was wrong on all of them. Since I had them on dropbox, I jumped on my office computer, emailed the files to her and she was able to fix the problem immediately.

  3. I use Iconfidential and it is far easier to use, plus I can share it on a secure network. Another thing I like is I can view all documents from my phone or PC. The on line back up is great and they are developing a check cashing feature.

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