How to Get Meaningful Branding out of Mindblowing Social Media Tools

This infographic — the Conversation Prism by Brian Solis — is a social media classic.

Filled with everything.  Organized by color. 

Still, everytime I look at it, I get overwhelmed. (Click here for the full graphic.)

And I’d say I’m one of those individuals who embraces all the new websites and technology.  To me, the key to this marketing infographic is the center… The names will change on the edges, but the strategy will remain core.

Because this info is shown in grey, it’s easy to overlook it. The peacock feathers of the prism distract the eye from the important reason to be.

If you’re overwhelmed by all the social media opportunities, take a moment to study the grey parts: the brand strategy rather than the individual social media tactics.

Author: Chris Brown

Business owner operating a marketing consulting firm. Online Publisher. Keynote Speaker.

4 thoughts on “How to Get Meaningful Branding out of Mindblowing Social Media Tools”

  1. In my opinion the best effect that personal branding can have for you is an improvement in terms of online reputation which to me is the most important aspect of both our personal and our business on line lives.

  2. Chris, when I first looked at the whole graphic, my eyes glazed over. If I just concentrate on those gray parts, I finally understand. Most of us entrepreneurs suffer from some learning disability, including me, so this is very helpful.

  3. Kip,
    I know what you mean.

    While I don’t have a learning disability, my usual way of learning things doesn’t work so well with social media because there is just so much of it. It reminds me of the periodic table in chemistry. Except every day it changes, grows, morphs and builds.

    Focusing on the horizon in a situation like this always helps me. And in this case, the horizon is the core, the strategy.

    Thanks for your comments!!

  4. Chris, this is a stupendous piece of work. great compilation of the channels. and like you said the center is the key. we find that once you have at the center of the brand a simple human truth, its akin to awakening the soul of the brand. that’s the way one is given to thinking in the world’s east :)

    thanks for sharing.

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