strategy Archives - Branding and Marketing

Taking Stock of Your Marketing Calendar

We are almost halfway through 2018. Are you on track with your marketing calendar? Marketing activities should have been set up to support your sales goals. What worked during the first half? What didn’t? If you haven’t done your measurement

Digital favorites

What’s the Difference Between Branding and Marketing?

In talking with a business owner the other day, the question came up: “What’s the difference between branding and marketing?” In my opinion the two concepts are intertwined and dependent on each other. Branding and marketing are very connected. It’s

Why Content Marketing is So Important to Your 2017 Online Visibility

Everyone knows that content marketing is important. It seems everywhere I look there is lots of discussion about it. Content marketing provides a number of things to your company’s visibility on the internet. It helps to establish credibility to get noticed

52 Types of Marketing Strategies via Cult Branding

Thanks Cult Branding! Great info and I like the way you’ve made it easy to understand with examples. 52 Types of Marketing Strategies from The Cult Branding Company tag: Marketing Strategy Nod to Denise Wakeman.

First Comes Marketing Strategy

So often I’ll get a request from a company representative for a price on execution of a piece of marketing. A Facebook page. A website. Maybe a PDF brochure or a prospecting email. All of these items are fine on

« Previous