strategy Archives - Page 3 of 16 - Branding and Marketing

Researching Household Income for Your Marketing Plan?

Having a tool that allows you to modify the settings can be really helpful. That’s why I like this interactive map that is driven from data from the US census. If you are including average household income in your marketing

Digital favorites

How do You Go About Branding and Marketing a City, County or State?

How important is it that people know about your city, county or state? Test yourself on your ability to name the 50 states here. I think you’ll agree that the scores make it apparent which ones invest in branding and

If you only had $5000 to Spend on Marketing, What would You Do?

I was recently asked by a small business owner, “If I only have $5000 to spend on marketing… What would you do for my business?” Generally, its best to begin with a plan rather than jump in on a tactic.

Keeping Your Marketing Efforts Secure

We all want to keep our marketing efforts secure. By now, you’ve probably heard about HeartBleed, the security loophole that is very serious for many many websites. Time to change your password on your accounts for these websites and more: