How NOT to do it: The London Olympics Logo

by Chris Brown on Monday, June 11, 2007

The logo for the London Olympics has stirred a lot of debate. In fact, one sided debate. Pretty much everyone hates it.

I did read one comment that it is easy to spot from roadsigns. But overall everyone hates it. Even Seth doesn’t like it: “It’s not a job for a committee.” I think that one phrase tells the tale right there. Developing a logo is not a popularity contest among committee members.

Check out more of the alternative logos that were recently posted on the BBC site.

The logo as an icon doesn’t really have much meaning until it is used. Otherwise, why would golden arches mean hamburgers, red pigtails & freakles mean healthy fast food and a Weird Cowboy hat mean Arby’s?

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{ 2 comments… read them below or add one }

Justin Pease: Odessa Web Design Tuesday, June 12, 2007 at 1:46 pm


It seems like the whole world was upset about this one. It would be interesting to have an inside view of what exactly went wrong.

Last week I posted about whether an individual logo is even necessary for each host city. I’d love to hear what you think on that!

terra Tuesday, June 12, 2007 at 6:44 pm

I think any logo but the one they had up there would suffice… man, that thing was horrible on so many levels. The newer concepts are better.

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