New Products Archives - Branding and Marketing

How Many Interviews Does it Take to Make a Decision?

I recently read that Ikea will be doing market research with their customers. They want to get some ideas for new product development. No big surprise there. What did surprise me was HOW MANY they were going to do. Not

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Hunting for the Silver Bullet

All I need is a logo and a website. I heard that the other day from a business owner who wants to market a consumer product. It’s really not one single thing. Maybe it seems like that. But if you

Why Good Enough is Actually a Better Choice in Product Development

So often in product development the engineer or designer wants to focus on the quality and multiple features to make the very best product possible. This can be a mistake. Price and benefits must be considered. I’m not saying that

Planning to Sell a New Product? Don’t Forget these 25 Marketing Should Have’s!

I’ve talked with many inventors and entrepreneurs who get very excited about their new product. They’ve spent years building prototypes, convincing family and friends into investing in their idea and trying to meet the person who can help them get

Launching a New Product? Three Important Legal Concepts for Protecting Your New Product and Business

You’ve got a great idea for a product. You know who you want to market to and have found a manufacturer to help you make the prototypes. Before you start branding and marketing your product, you’d be wise to learn

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