Do you consider Red a BAD color for branding?
I always have. You know. All those negative connotations:
- in the red
- bleeding red
- red line something
- seeing red
“Retailers aren’t afraid of the color red in branding.”
I heard this the other day from John Ekman, the Conversionista, at the Conversion Conference.
“Yeah, he’s probably right.” I thought to myself. But then I started noticing how much I see the color red in branding from retailers. Yeah. He is definitely right.
So if green means go, red must mean ON SALE NOW!