Defining your Target Market: How BIG is the Small Business Market

by Chris Brown on Saturday, January 30, 2010

how big is small business or 99 percent of all usa businesses are smallIs your best customer a small business  If so, how BIG is your market?

If your company targets the small business, have you ever stopped to really quantify what the “small” business target market means to YOUR business?

Out of the approximately 28 million companies in the United States, you may be surprised how many companies fit into your target market.

The Small Business Administration defines small business as companies with under 500 employees. Believe it or not, if you target “small business”, you’ve just targeted 99% of all businesses, because by this definition, almost all of the businesses in the USA are small!

Don’t believe me? You can take a look at the breakdown of the raw numbers from the Small Business Administration’s count from 2006, which is the most recent numbers with all the breakouts by employees.

So, maybe you’re targeting the medium-sized small businesses? Is SMB what you mean? Confusion of the term small and medium sized businesses (SMB)

If you are a B-B marketer, do you market to the small business? Let me know by leaving a comment below.

Added note: If you’re in Northeast Ohio, you can learn more about marketing to small business next week when Small Business Expert Anita Campbell speaks about trends in small business at the Hudson Library. Register here.

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